Digital Campaign

American Family Insurance

Concept / Art Diretion / Design / IA

This Black History Month initiative celebrated the current state of black film; culminating with the creation of a short film that debuted at the Miami Black Film Festival.

Users were asked to upload videos and pictures to inspire the film’s creation

Responsive site with video content I helped concept

Video I art directed that lived on the campaign microsite

Final video inspired by users for the contest I developed

OOH I art directed to promote the campaign

Video content I helped concept