Rebranding

Edward Hospital

Art Direction / Illustration / Animation

I created a fitting branding system that brought to life the “For the people who don’t like hospitals” tagline. Won a Print Regional Design award.

Example of the ownable typography style I came up with

Art directed, storyboarded, animated this promotional video

Example of OOH I art directed using the people I came up with

The people were used as a simple graphical hook for materials

How I translated the idea to digital

OOH I designed promoting the microsite developed for the campaign